Swimwear Over The Ages

Introduction

Swimwear is the term used for garments designated for swimming and beach wear. It has gradually developed over the years from the bulky garments used to completely cover the body into the selection of brief pieces of fabric arranged to expose as much as possible of the body.

Finding the right sort of swimwear is not always that easy especially if you do not have a large budget. There is an enormous variety of body sizes and shapes for both men and women and correspondingly there are an enormous variety of outfits ranging from the very cheap to the very expensive.

Fashion Dictates

If it was just a case of having a bathing costume to wear when going swimming and replacing it when it had worn out, life would be relatively easy. But there is the matter of fashion. Every year the designers come up with a different style so that the previous year’s model suddenly looks old fashioned and we feel compelled to buy a new one. As purchasers we are confronted with one piece swimsuits, two piece swimwear, some with long tops, some with skimpy tops, high leg cut, high waist cut, different cup sizes, in a variety of fabrics, colours, patterns, two tone and so on. The choice is endless.

History of Swimwear

The earliest recorded bathing costume was in 350 BC in Greece which was a toga-like garment for bathing. During the 18th century people visited spa resorts for their health where they spent time in the spa waters. Naturally they needed something suitable to wear, other than their day clothes, when they were engaged in public bathing. Later the recreation of beach bathing demanded a specially made outfit to maintain decorum and decency, so the bathing suit was developed.

Initially the swimwear was rather like ordinary daywear, and the dresses worn by the women sometimes had lead weights sewn into the hems to prevent the skirts from floating up. As the expansion of the railways enabled the masses to spend time at the seaside a more practical type of outfit was required. By the early 1900’s the swimsuit consisted of bloomers with black stocking and shoes, and the top was like a jacket belted at the waist. Swimming was considered suitable for men, while women were assisted into the water for a short dip.

Over the century attitudes changed and swimming became an Olympic sport for both men and women. Gradually the swimming costume changed to adopt short capped sleeves and more ankle was exposed beneath the bloomers. As women became more active in the water the swimming costume needed to be less cumbersome so the neckline was lowered and the tops became sleeveless. Eventually the Princess cut was introduced which consisted of the trousers attached to a blouse in one piece.

In 1909 Annette Kellerman, the Australian swimmer, film star and author, defined ladies swimwear when she wore a loose one piece suit and was arrested for indecency, but by 1910 “Annette Kellermans” became the new accepted ladies swimwear.

From then on the swimsuits became lighter and briefer. By the 1920’s the women wore figure hugging tank suits made from wool Jersey and by 1928 they had evolved into the swimsuit we would recognise today. In the 1930’s cotton was introduced for bathing suits sometimes with little overskirts to disguise bulky thighs, but film stars wore fashionable figure hugging costumes with higher cut legs sealing the fate of the fashionable swimwear.

The corset manufacturers in the 1940’s saw that women with less than perfect figures needed swimsuits to hide or control the bulges, so seeing a gap in the market they produced costumes which had control panels for the tummy and bra cups and bones to give support to the bust. Using the practice applied in corset making they introduced the stretch factor to bathing costumes so that they were more flattering than ever before.

With the development of new fabrics, Nylon and Lycra became the fabric of choice for swimwear because of their stretch properties. This meant that the costume could be pulled on without openings or fastenings and gave a firmer cleaner line to the figure. Women continued to wear all in one swimsuits until the 1950’s when the bikini became popular.

Leisure Swimming or Sunbathing

Although certain items are called swimwear, in fact some never get near the water. They are solely for sunbathing which usually means they are as small as possible, just barely covering the essential bits so that the skin gets maximum exposure to the sun and such a design would be classed as a bikini.

Two Piece or Bikinis

Over two thousand years ago early mosaics and pottery from Greece portray what in fact looks like an early version of a bikini. These garments were used by women performers and acrobats and were in two pieces to cover the breasts and the lower part of the body, much like the current style of Bandeau tops. Modern day runners and athletes wear something very similar when competing. Paula Radcliffe when running the Marathon last year, wore a garment almost identical to those worn thousands of years ago!!

The bikini resembles women’s underwear and has been described as a scanty two piece bathing suit. The lower part may be two small triangles attached together with a string tie at either side, or even a thong. The upper part may also be two small triangles attached together with a string tie but arranged in a slightly different order. Louis Reard patented the contemporary version of the bikini in 1946; his design was similar to the skimpy string 1970’s bikini and it shocked the world when it appeared on French beaches in 1947.

The very first bikini shown in the cinema was in the Bond film Dr No when Ursula Andress rises out of the sea in a white bikini. This created the iconic Bond girl and made her world famous. When being interviewed on television recently she revealed that the bikini had been constructed out of a bra covered with the fabric to give her the required lift of the bosom. This actual bikini sold at auction for £35,000 in 2001.

By the time we had reached the 90’s the desire for designer swimwear bikinis to be so small as to enable a tan over as much of the body as possible.

Ultimately the top part of the bikini was abandoned altogether when topless sunbathing became the norm in some countries and the bottom was just a G-string or thong also called a Tanga. Oliver Saillard the fashion journalist states that the bikini is the most popular female beachwear in the world, and that the emancipation of swimwear is linked to the emancipation of women.

In the 1950’s there was a popular song entitled ‘In My little Itsy Bitsy Yellow Polka Dot Bikini’ that indicated the acceptance of the new style of swimwear. I remember my cousin persuading me to try on a bikini and I felt very exposed but she said how fantastic I looked in it because I was so slim.

Although the bikini is now an acceptable garment whatever the size, the one piece swimsuit is still the best for serious swimmers. Some businesses are well known for their skill at making swimwear and make all the garments for the Olympic team and other swimming competitions. Now swimwear is available in a wide range of bust sizes and the more expensive makes have control panels for the stomach combined with clever styling to create a good silhouette. Combined with a matching sarong, older ladies may feel more comfortable when walking around the beach area.

Helen Mirren was photographed on holiday in her substantial bikini last summer with the caption commenting on how good she looked for her age and that particular bikini was snapped up from the stores within days. Perhaps the purchasers believed that they could look as good as Helen Mirren in a bikini if they had the same one.

Leg Line

Some two piece bathing suits are cut so that the waist is high and the matching leg line is also cut high. I believe the aim is to make the wearer look as though her legs are much longer than they are. However if you have less than the perfect shape for this style it can emphasise large hips so it’s not for all women.

Another fashion mode is the tankini where the bottoms look like little shorts and shows the lower curve of the bottom, which is fine if you are young with a nice pert bottom.

To go with swimwear tankinis is a longer top which just meets the waistline of the shorts, but has a line of flesh showing during movement.

The classic bikini style is still as popular as ever though, with the cut of the leg line following the natural crease between the leg and the hip.

The most recent development in fabric is the ‘tan through’ swimwear. This allows the body to tan without exposing the body to the world. Some commentators on this style point to the effects of too much sun on the body and the occurrences of skin cancer of which the evidence indicates an alarming increase. However, the counter argument to that is if you are wearing a bikini anyway then the extra exposure to the sun through the top and bottom garments is hardly going to make much difference.

Conclusion

Swimwear is a term used these days to cover all types of beach wear and swimming gear. It is a bit of a misnomer in that many outfits never see the water and are not used for swimming. However there is a huge range of garments available for the customer of different styles, sizes and fabrics. The one commonality of course is that everyone wants to look good once they don these garments. The main key to that is to make sure your new swimwear is the right fit and cut, for your body size and shape.

The importance of being properly measured for your swimwear is often overlooked but it is as important as being properly measured for your bra or other underwear, particularly if you do indeed intend to actually swim in your new swimwear! By wearing the right size and style swimwear for your body, will ensure you are really comfortable in it on the beach, in the pool or wherever else you choose to wear it.

How To Make Money With iPhone Apps

It doesn’t take much to make an iPhone application, but making money with an iPhone app is a different story. It takes strategy, planning, and forward-thinking. Just because you have a good application idea doesn’t mean you’ve got it made.

Developing an iPhone app takes skill. It must be focused on the task and small in size, because the smaller the app the faster that it will load and run. It will become more attractive to potential buyers. If the app file is too big, people may not want to take up room on their iPhone and you may not maximize your profit.

You may be tempted to add alot of extra features to your initial app – don’t. If you have additional features that you would like to add to your iPhone app, release a premium version of the app with the extra features. This will allow you to sell the first release and the premium release for more money. This way you can make money selling two versions of essentially the same product.

When creating an iPhone app, make sure your idea is accessible and replayable. It doesn’t have to be a novelty – it just needs to keep people’s attention. The viral effect of this will be word of mouth marketing and you will make money with your iPhone apps.

Make your iPhone application small in size, simple to use, and addictive and you will create an app that people will use over and over again.

Apple’s Web app directory is the premiere listing of the newest applications. You won’t find much traffic on other directories, so you should submit to the Apple directory. After submission, wait for Apple to review your app. This review is merely to see if your app is usable and functions correctly.

Once reviewed (which takes about a day, so be patient) Apple will put your app at the top of their chronological list. You’ll get a lot of hits for the first few days because of your app’s place at the top of the directory list. This is the most crucial part of your total revenue because it’s when your app will be seen the most and you will make the most money with iPhone apps.

Apple will re-list your app at the top of the directory if you resubmit your app with patches or upgrades. Fill out a resubmission form and fill out the “What’s New” section. Even if your revisions are small and simple, you should still resubmit your product. This will increase visibility, placing you at the top of the directory list once again. Don’t resubmit too much or you’ll be seen as a spammer.

Remember to always resubmit your app on a Thursday or Friday. Apple doesn’t list apps during weekends, so the ones listed on Thursday and Friday stay at the top of the list the longest. The extra two days will really make the difference to your bottom line

All of these steps listed above will help your iPhone app gain exposure and buyers, but they don’t guarantee the success of your product. You have to have a convincing, succint, and useful app. If your iPhone app fits these characteristics and you follow these steps, you are bound to have success.

The easy way to create articles

1 Spelling and Grammar Still Are significant

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Is SEO dead?

I was reading a thread at a big webmaster forum yesterday which made the claim that “SEO is dead.” Now, it’s hard to say whether or not the original poster was being serious or sarcastic, but he referenced some other news he’d been reading on a few authority sites that made the “dead” claim.

The notion was that, because of the prevalence of Web 2.0 community sites, the idea of needing to optimize for any of the engines was going away — and fast. The idea was also put forth by another poster that, because of the huge number of content management systems that are already setup to be “search engine friendly”, the need to have any additional knowledge to rank well was quickly diminishing.

My answer to all this? Poppycock.

First, while it is true that there are many CMS programs that are search engine friendly out of the box, on-page factors matter so little to ranking (at least in Google) that even if the on-page playing field was leveled, it would make little difference in the current search engine results.

Second, SEO is about far more than just what’s on the page. The way you analyze what keywords are worth optimizing for, the way you write the content around those keywords, and the links you get to the pages that you want to rank for those keywords all have a large role to play in how much traffic you get from the search engines — and that analysis takes specialized knowledge. Anyone can learn to do it, but it does have to be learned.

Third, and most importantly, Web 2.0 is nice, and sites that revolve around that kind of community are huge traffic mongers (e.g. YouTube), but there will always be a need for full-text indexing of the web.

So is SEO dead? Nope. It’s alive and well, and will be for as long as people need to search for information on the web.

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