Investor Web Site
It sometimes can be challenging to find motivated sellers as an investor. Strict lending requirements and a soft real estate market are among a slew of hurdles facing investors these days.
Thanks to a sagging economy finding motivated sellers is not difficult. In the end, there simply is not. How do you track them down?
A great way to find motivated sellers is online. As you are surely aware, there are a plethora of services that provide non-exclusive lists of motivated sellers. I’m insinuating a thorough internet presence that the owner has exclusive access to. Essentially, a way for motivated sellers to contact you through a site that you own.
So how do you go about implementing such a solution? Start it off with a superior website. It should go a long way in showing you as a legitimate business with sufficient resources to solve the problem of the seller. It should prove that you have the knowledge to solve the visitors problem. Provoke the visitors to want to work with you by using compelling sales copy. It should have a way for them to send their contact information and property details to you.
Starting with the professional website you can either design it yourself or pay someone else to do it. Or you could customize a template that you purchase from templatemonster. You’ll discover that even buying a template necessitates some HTML knowledge. You must have capital to hire someone. Your time is valuable so you should determine what it’s worth. Is your time worth $20 an hour to make it yourself? Do you have time on your hands and not much money?
Be sure to include plenty of convincing testimonials. If you’ve been using any sort of credibility kit when you meet with sellers just transfer it online. If you don’t have actual numbers and real quotes get them. Audio testimonials are an excellent option. Nothing is more persuasive than a happy customer.
Use convincing sales copy to prod your visitors to complete your online forms. I’ve found that Dan Kennedy is a great person to emulate when writing your copy. He may be unequaled in the field of writing copy. Get his book called, The Ultimate Sales Letter, and read it cover to cover. Be certain to write your copy with a compelling call to action at the end of each page.
Perhaps the most important step is putting plenty of lead generators on the pages. These are forms online that your visitors fill out. The fields on the forms will capture important property and contact information. Dig out your mySQL primer book and use it as a guide to attach the database to the form fields.
The final hurdle is getting visitors to the website. One of the most efficient ways to do this is by using pay-per-click ads on Google. You can accomplish this with SEO and paid advertising. You may find you’ll need to change up your copy a bit after you start getting visitors. If the visitors are not converting to leads as well as you would expect then rewrite your content or rearrange how the copy is displayed. Squeeze pages and landing pages offer a great way to get a great conversion rate.
You’ll be able to use paid listings and SEO to gain sufficient traffic to capture motivated sellers on your website.
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